Online Bingo on a Silver Platter: The New Delightful TV Ad from Butlerâ€™s Bingo
The ad is not overbearing, and is a heady mix of a direct approach and subtlety. No butler actually makes an appearance in the ad, but the gloved hand establishes an immediate connect with the â€˜butlerâ€™ concept. The direct approach also works quite well: showing the different devices you can play Butlerâ€™s Bingo on â€“ tablet, smartphone, and laptop â€“ on a silver platter delivers the message directly.
The ad starts off with the lady of the house relaxing on the bed and reading a book, at which point the butler enters the screen in the form of the gloved hand holding a tablet on a silver tray and offering it to the lady. The tablet screen shows Butlerâ€™s Bingo, which is only to be expected. This is the format that the entire ad follows: the lady is relaxing and having coffee, and then she is relaxing and watching TV, and at each of these moments the gloved hand enters the scene holding a device on a silver tray, with the deviceâ€™s screen displaying the messaging.
The final messaging is about the deposit bonus - Â£35 to play with when you make a deposit of Â£10. The ad is fun and in sync with the positioning that Butlerâ€™s Bingo is aiming for through it â€“ all you need to do is relax and we will bring the best bonuses and promotions to you.