Aristocrat has been involved in the gaming industry for more than 50 years and is best known for its technology and services for the land-based gaming industry. It has, however, kept up with the market and it now offers a wide range of services and solutions for the online gaming industry as well. The Australian-based company produces a large share of the slots machines in Australia. Launched in 1953, it entered Europe in 1960 and first came to the US in 1964, although Aristocrat Gaming was only licensed to sell products in the US in 2000. This was also the year that Aristocrat started selling equipment in Japan. With offices in Australia, the US, the UK, New Zealand, Sweden, Japan, South Africa, Argentina and Macau, Aristocrat has become a leader in land-based and online gaming solutions. Aristocrat offers a number of services and solutions including online game content, operator solutions and mobile games.
Online Game Content
One of the ways that Aristocrat's online game content is available is through integration into already existing online casino platforms. Their games suite includes classic and well-known titles such as Zorro, Queen of the Nile, 50 Lines and Where's the Gold. For operators who are looking for a solution that does not involve integration into an existing platform, Aristocrat has a remote gambling server, developed with Game Account Network, which also makes their games available.
Aristocrat offers the nLine and nLiveLink operator solutions. nLive is a turnkey solution for land-based operators that allows them to offer a virtual online casino to their customers. It can be branded for the specific operator and offers table games, multi-player games and online slots games. This virtual casino can help land-based operators to increase brand loyalty and accessibility for their land-based players.
nLiveLink is available for customers of Aristocrat's Oasis 360 casino management system. This solution also links a land-based operation with an online operation that specifically focuses on online marketing and reward accounts through the two platforms.
Aristocrat has kept up-to-date with the developing industry and has released mobile gaming content. Players are able to download the apps from the Apple Store for iPad and iPhone. These are fun play apps that give the players the experience of playing exciting casino games on the go from the palm of their hands. Slots game titles that are available for mobile include 5 Dragons, Dragon Emperor, Geisha, Imperial House, Sun and Moon and Wicked Winnings II.
Aristocrat has signed deals with a number of major online gaming operators and they are partners with popular brands such as MoneyGaming, Mecca Bingo, Boylesports, Genting and Bet365.
Safety and Security
As a provider of online gaming solutions, Aristocrat has been vigilant in maintaining strict security protocols. A Regulatory Compliance Committee has approved its compliance program that ensures that the company keeps to best practices and it is a member of the American Gaming Association and the Gaming Technologies Association of Australia. It also supports the Australian Gaming Council.